Your company’s clients are online. To make your Miami business grow, you have to employ the right internet marketing strategy from a reputable company like

Digital ad expenditure is projected to surpass the amount invested in TV advertising next year in the US, a report by eMarketers suggests. In 2017, TV ad spending is set to total 72.01 billion dollars in the country, and the projection for internet promotion is 77.37 billion dollars.

There are several reasons why internet marketing is such a powerful tool. The average person now spends more time online than watching TV. Retail e-commerce sales amount to 1.08 trillion dollars across the world on an annual basis. Smartphone penetration is growing, giving more people access to websites.

If you want to do effective internet marketing promotion in 2017, you’ll need to focus on a couple of strategies. These are expected to deliver much better results than all of the other digital promotion approaches.

Video Marketing
Video creates a much higher conversion than text. The reason is simple – a video message is processed quickly by the brain, and it has a higher emotional value. Video consumption growth on mobile devices has reached 844 percent since 2012, a Global Video Index Q2 2015 report suggests. Social media video generates 1200 percent more shares than text and video on a landing page can increase the conversion rate by as much as 80 percent.

A video strategy in 2017 should focus on informative value rather than on viral potential.

People want to get something beneficial, funny or useful out of their interactions with brands. A focus on quality will be the one that will deliver the best results.

Live video streaming is another great option. Social media like Periscope, Facebook, and even YouTube have made live streaming readily accessible. There are many formats to choose among – Q&A sessions, behind-the-scenes streaming and even interviews with industry experts.

Mobile Promotion will Expand Even Further
A focus on mobile should already have been included in your 2016 internet advertising strategy. The prominence of this trend will continue growing in 2017.

Mobile advertising is going to bring customers to your Miami brick and mortar location. It can also boost brand recognition and your overall reputation.

It’s a good idea to think about specialized app development. The investment needed to make your branded app is minor. An app, however, will mean that your content is readily available and you’re establishing an innovative image for your brand.

Social Media Ecommerce
The integration between e-commerce and social media is already a real thing. This is another great opportunity your Miami business can rely on in 2017.

Social commerce will allow your clients to buy products directly from your social media pages. Shops with “buy” buttons on Facebook are an excellent possibility for the companies that can’t invest in the creation of an e-commerce website. If you already have a well-developed Facebook community, you can start using the portal for direct revenue generation.

Internet marketing in 2017 will be about quality, interactivity and multiple content formats. Make your campaigns meaningful, colorful and informative. Use different channels to gather data about your customers. Such an integrative approach will give you the information needed to choose the right communication channels, which will ultimately boost the return on investment.